Publicity and Promotion Strategies

Credits: 3Catalog #10104126

This course further explores the elements of the promotions mix-public relations, sales promotion, media buying and sponsorship/sports marketing. Flexibility is built into the course to allow for additional time to cover specific types of promotion such as trade shows and/or other popular techniques of promotion. This course provides students with a complete understanding of the promotions mix and how it is an integral part of today's marketing. Prerequisite: 10-104-102

Enrollment Requirements: Prerequisite(s): Marketing Principles, 10104102

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 04:01:34 AM May 22 2013

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

  10104126
Class #31195 Fall 2013-2014 Aug 27 2013 -
Dec 19 2013 9:30 AM-10:45 AM
T R Heberlein,Reba J  In Person $397.45Seats Available: 17
Last Date to Enroll: Sep 2 2013