Programs » Electives » Classes » Marketing Principles

Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 11:01:29 AM May 22 2013

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32234
Fall 2013-2014 Aug 29 2013 -
Dec 19 2013
2:30 PM-5:15 PM
R
Andersen,Carrie S  Telepresence $370.60Seats Available: 16
Last Date to Enroll: Sep 4 2013

 

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #36446
Fall 2013-2014 Aug 29 2013 -
Dec 19 2013
2:30 PM-5:15 PM
R
Andersen,Carrie S  Telepresence $370.60Seats Available: 6
Last Date to Enroll: Sep 4 2013

 

Reedsburg Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #36414
Fall 2013-2014 Aug 29 2013 -
Dec 19 2013
2:30 PM-5:15 PM
R
Andersen,Carrie S  Telepresence $370.60Seats Available: 8
Last Date to Enroll: Sep 4 2013

 

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #10327
Summer 2013-2014 Jun 10 2013 -
Aug 2 2013
Online Marco,Patricia L  Online Course $400.60Number on Wait List: 6
Last Date to Enroll: Jun 16 2013

 

  10104102
Class #31183
Fall 2013-2014 Aug 26 2013 -
Dec 18 2013
11:30 AM-12:45 PM
M W
   In Person $397.45Seats Available: 19
Last Date to Enroll: Sep 1 2013

 

  10104102
Class #31184
Fall 2013-2014 Aug 26 2013 -
Dec 18 2013
1:00 PM-2:15 PM
M W
Noll,Steven D  In Person $397.45Seats Available: 19
Last Date to Enroll: Sep 1 2013

 

  10104102
Class #31185
Fall 2013-2014 Aug 27 2013 -
Dec 19 2013
11:00 AM-12:15 PM
T R
Wilmarth,Peter J  In Person $397.45Seats Available: 23
Last Date to Enroll: Sep 2 2013

 

  10104102
Class #31186
Fall 2013-2014 Aug 27 2013 -
Dec 19 2013
12:30 PM-1:45 PM
T R
Marco,Patricia L  In Person $397.45Seats Available: 19
Last Date to Enroll: Sep 2 2013

 

  10104102
Class #31187
Fall 2013-2014 Aug 27 2013 -
Dec 19 2013
9:30 AM-10:45 AM
T R
Wilmarth,Peter J  In Person $397.45Seats Available: 20
Last Date to Enroll: Sep 2 2013

 

show/hide class notes 10104102
Class #31419
Fall 2013-2014 Aug 21 2013 -
Sep 25 2013
5:30 PM-9:30 PM
W
Mercier,Holly B  Accelerated $397.45Seats Available: 18
Last Date to Enroll: Aug 27 2013

 

show/hide class notes 10104102
Class #31748
Fall 2013-2014 Aug 26 2013 -
Dec 20 2013
Online Heberlein,Reba J  Online Course $400.60Seats Available: 15
Last Date to Enroll: Sep 1 2013

 

show/hide class notes 10104102
Class #31749
Fall 2013-2014 Aug 26 2013 -
Dec 20 2013
Online Luthar,Navneet K  Online Course $400.60Seats Available: 20
Last Date to Enroll: Sep 1 2013

 

  10104102
Class #31946
Fall 2013-2014 Aug 26 2013 -
Dec 18 2013
10:00 AM-11:15 AM
M W
Luthar,Navneet K  In Person $397.45Seats Available: 19
Last Date to Enroll: Sep 1 2013

 

show/hide class notes 10104102
Class #31997
Fall 2013-2014 Aug 26 2013 -
Dec 20 2013
Online Marco,Patricia L  Online Course $400.60Seats Available: 20
Last Date to Enroll: Sep 1 2013

 

show/hide class notes 10104102
Class #37254
Fall 2013-2014 Nov 14 2013 -
Dec 19 2013
5:30 PM-9:30 PM
R
   Accelerated $397.45Seats Available: 11
Last Date to Enroll: Nov 20 2013

 

show/hide class notes 10104102
Class #63933
Spring 2012-2013 Jan 14 2013 -
Jun 28 2013
12:38 PM-12:39 PM
M T W R F
Hutchison,Robert C  In Person  

 

show/hide class notes 10104102
Class #66478
Spring 2012-2013 Jan 14 2013 -
Jun 28 2013
12:38 PM-12:39 PM
M T W R F
Thompson,Penny D  In Person  

 

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #35060
Fall 2013-2014 Aug 29 2013 -
Dec 19 2013
2:30 PM-5:15 PM
R
Andersen,Carrie S  Telepresence $370.60Seats Available: 14
Last Date to Enroll: Sep 4 2013

 

West Madison Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

  10104102
Class #31987
Fall 2013-2014 Aug 28 2013 -
Dec 18 2013
5:30 PM-8:20 PM
W
Marco,Patricia L  Hybrid $397.45Seats Available: 22
Last Date to Enroll: Sep 3 2013