Programs » Continuing Education » Classes » Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Credits: 0Catalog #47152461

Explains what search engine optimization (SEO) is and how you can use it to increase site traffic and ultimately your sales. You will learn how to measure your progress and success while planning a long-term SEO strategy. With the dynamic and rapid changes in this field, it is imperative to understand and implement the latest methods. Topics include understanding search engine indexing, improving keywords and code structures for indexing, differences between sponsored links and organic linking, and working with multiple inbound links such as blogs, partnerships and reciprocal links. You will also learn how to measure the effectiveness of your SEO and compare the cost-per-lead of SEO with other direct marketing approaches. Some prior experience with HTML is recommended.

Enrollment Requirements: None

Tuition & Fee Information  

Course Offerings

last updated: 08:01:13 PM Jul 26 2016

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

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This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege. This class is not eligible for financial aid. Contact the Financial Aid Office for more information. Additional course and registration information or phone (608) 258-2301.

Downtown Education Center

Catalog/Class # Semester Class Dates Meeting Times Location Instructor Mode of Instruction Approximate Tuition  


Class #32633
Fall 2016 Nov 10 2016 -
Dec 15 2016
9:00 AM-12:00 PM
Downtown Voigt, Lesley A  In Person $169.00Seats Available: 15