Programs » Business Management » Classes » Marketing Principles

Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 11:01:47 AM Nov 24 2014

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #61892
Spring 2014-2015 Jan 23 2015 -
May 15 2015
11:30 AM-1:20 PM
F
Andersen,Carrie S  Telepresence $395.58Seats Available: 11

 

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #61908
Spring 2014-2015 Jan 23 2015 -
May 15 2015
11:30 AM-1:20 PM
F
Andersen,Carrie S  Telepresence $395.58Seats Available: 9

 

Reedsburg Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #62146
Spring 2014-2015 Jan 23 2015 -
May 15 2015
11:30 AM-1:20 PM
F
Andersen,Carrie S  Telepresence $395.58Seats Available: 16

 

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32367
Fall 2014-2015 Nov 25 2014 -
Dec 16 2014
5:30 PM-9:30 PM
T
Johnson Sweitzer,Susan K  Accelerated $417.00Seats Available: 0
Last Date to Enroll: Dec 1 2014

 

      Jan 6 2015 -
Jan 13 2015
5:30 PM-9:30 PM
T
      

 

show/hide class notes 10104102
Class #60866
Spring 2014-2015 Jan 20 2015 -
May 18 2015
Online Heberlein,Reba J  Online Course $415.83Seats Available: 9

 

show/hide class notes 10104102
Class #60867
Spring 2014-2015 Jan 21 2015 -
Feb 25 2015
5:30 PM-9:30 PM
W
Mercier,Holly B  Accelerated $417.00Seats Available: 10

 

show/hide class notes 10104102
Class #61065
Spring 2014-2015 Jan 20 2015 -
May 12 2015
11:00 AM-12:15 PM
T
Uttech,Kristin A  Hybrid $417.00Seats Available: 18

 

show/hide class notes 10104102
Class #61241
Spring 2014-2015 Jan 20 2015 -
May 18 2015
Online Heberlein,Reba J  Online Course $415.83Seats Available: 20

 

  10104102
Class #61321
Spring 2014-2015 Jan 21 2015 -
May 18 2015
10:00 AM-11:15 AM
M W
Van Dong,Hiep S  In Person $417.00Seats Available: 18

 

show/hide class notes 10104102
Class #61352
Spring 2014-2015 Jan 20 2015 -
May 18 2015
Online Heberlein,Reba J  Online Course $415.83Seats Available: 24

 

  10104102
Class #61370
Spring 2014-2015 Jan 21 2015 -
May 18 2015
1:00 PM-2:15 PM
M W
Luthar,Navneet K  In Person $417.00Seats Available: 21

 

show/hide class notes 10104102
Class #61421
Spring 2014-2015 Jan 20 2015 -
May 18 2015
Online Luthar,Navneet K  Online Course $415.83Seats Available: 25

 

  10104102
Class #61435
Spring 2014-2015 Jan 20 2015 -
May 14 2015
9:30 AM-10:45 AM
T R
Noll,Steven D  In Person $417.00Seats Available: 14

 

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #61906
Spring 2014-2015 Jan 23 2015 -
May 15 2015
11:30 AM-1:20 PM
F
Andersen,Carrie S  Telepresence $395.58Seats Available: 12

 

West Madison Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #61474
Spring 2014-2015 Jan 21 2015 -
May 13 2015
5:30 PM-8:20 PM
W
   Hybrid $417.00Seats Available: 23