Programs » Business Management » Classes » Marketing Principles

Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 08:01:09 PM Apr 1 2015

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #31637
Fall 2015-2016 Sep 2 2015 -
Dec 16 2015
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $395.58Seats Available: 16

 

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32028
Fall 2015-2016 Sep 2 2015 -
Dec 16 2015
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $395.58Seats Available: 10

 

show/hide class notes 10104102
Class #34675
Fall 2015-2016 Nov 25 2015 -
Jan 6 2016
5:30 PM-9:30 PM
W
McHenry, Brent S  Accelerated $395.58Seats Available: 17

 

Reedsburg Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32025
Fall 2015-2016 Sep 2 2015 -
Dec 16 2015
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $395.58Seats Available: 15

 

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #10320
Summer 2015-2016 Jun 22 2015 -
Aug 14 2015
Online Luthar, Navneet K  Online Course $415.83Seats Available: 13

 

  10104102
Class #30907
Fall 2015-2016 Aug 31 2015 -
Dec 21 2015
1:00 PM-2:15 PM
M W
Noll, Steven D  In Person $417.18Seats Available: 24

 

show/hide class notes 10104102
Class #30909
Fall 2015-2016 Sep 1 2015 -
Dec 15 2015
12:30 PM-1:45 PM
T
Uttech, Kristin A  Hybrid $417.18Seats Available: 23

 

  10104102
Class #30910
Fall 2015-2016 Sep 1 2015 -
Dec 17 2015
11:00 AM-12:15 PM
T R
Noll, Steven D  In Person $417.18Seats Available: 24

 

  10104102
Class #31116
Fall 2015-2016 Sep 2 2015 -
Oct 7 2015
5:30 PM-9:30 PM
W
Mercier, Holly B  Accelerated $417.18Seats Available: 19

 

show/hide class notes 10104102
Class #31341
Fall 2015-2016 Aug 31 2015 -
Dec 18 2015
Online Heberlein, Reba J  Online Course $415.83Seats Available: 18

 

show/hide class notes 10104102
Class #31342
Fall 2015-2016 Aug 31 2015 -
Dec 18 2015
Online Luthar, Navneet K  Online Course $415.83Seats Available: 25

 

  10104102
Class #31476
Fall 2015-2016 Aug 31 2015 -
Dec 21 2015
10:00 AM-11:15 AM
M W
Luthar, Navneet K  In Person $417.18Seats Available: 21

 

show/hide class notes 10104102
Class #31519
Fall 2015-2016 Aug 31 2015 -
Dec 18 2015
Online Heberlein, Reba J  Online Course $415.83Seats Available: 24

 

show/hide class notes 10104102
Class #32073
Fall 2015-2016 Nov 26 2015 -
Jan 14 2016
5:30 PM-9:30 PM
R
   Accelerated $417.18Seats Available: 17

 

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

  10104102
Class #31941
Fall 2015-2016 Sep 2 2015 -
Dec 16 2015
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $395.58Seats Available: 16

 

show/hide class notes 10104102
Class #34429
Fall 2015-2016 Sep 2 2015 -
Oct 21 2015
6:00 PM-9:00 PM
W
   Accelerated $395.58Seats Available: 19

 

West Madison Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #31509
Fall 2015-2016 Oct 13 2015 -
Nov 17 2015
5:30 PM-9:30 PM
T
   Accelerated $417.18Seats Available: 24