Programs » Business Management » Classes » Marketing Principles

Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 02:02:33 PM Jul 22 2014

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #31789
Fall 2014-2015 Sep 4 2014 -
Dec 18 2014
11:30 AM-1:20 PM
R
Andersen,Carrie S  Telepresence $395.58Seats Available: 13

 

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32291
Fall 2014-2015 Sep 2 2014 -
Dec 16 2014
5:30 PM-8:15 PM
T
McHenry,Brent S  Telepresence $395.58Seats Available: 7

 

Reedsburg Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #32284
Fall 2014-2015 Sep 2 2014 -
Dec 16 2014
5:30 PM-8:15 PM
T
McHenry,Brent S  Telepresence $395.58Seats Available: 14

 

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30948
Fall 2014-2015 Sep 2 2014 -
Dec 17 2014
11:30 AM-12:45 PM
W
Andersen,Carrie S  Hybrid $417.00Seats Available: 18

 

  10104102
Class #30949
Fall 2014-2015 Sep 3 2014 -
Dec 17 2014
1:00 PM-2:15 PM
M W
Noll,Steven D  In Person $417.00Number on Wait List: 4

 

show/hide class notes 10104102
Class #30951
Fall 2014-2015 Sep 2 2014 -
Dec 23 2014
12:30 PM-1:45 PM
T
Marco,Patricia L  Hybrid $417.00Seats Available: 14

 

  10104102
Class #30952
Fall 2014-2015 Sep 2 2014 -
Dec 23 2014
9:30 AM-10:45 AM
T R
Marco,Patricia L  In Person $417.00Seats Available: 11

 

show/hide class notes 10104102
Class #31167
Fall 2014-2015 Sep 3 2014 -
Oct 8 2014
5:30 PM-9:30 PM
W
Mercier,Holly B  Accelerated $417.00Seats Available: 15

 

show/hide class notes 10104102
Class #31446
Fall 2014-2015 Sep 2 2014 -
Dec 23 2014
Online Heberlein,Reba J  Online Course $415.83Seats Available: 0

 

show/hide class notes 10104102
Class #31447
Fall 2014-2015 Sep 2 2014 -
Dec 23 2014
Online Luthar,Navneet K  Online Course $415.83Seats Available: 19

 

  10104102
Class #31600
Fall 2014-2015 Sep 3 2014 -
Dec 17 2014
10:00 AM-11:15 AM
M W
Luthar,Navneet K  In Person $417.00Seats Available: 6

 

show/hide class notes 10104102
Class #31644
Fall 2014-2015 Sep 2 2014 -
Dec 23 2014
Online Marco,Patricia L  Online Course $415.83Seats Available: 13

 

show/hide class notes 10104102
Class #32367
Fall 2014-2015 Nov 25 2014 -
Dec 16 2014
5:30 PM-9:30 PM
T
Johnson Sweitzer,Susan K  Accelerated $417.00Seats Available: 0

 

      Jan 6 2015 -
Jan 13 2015
5:30 PM-9:30 PM
T
      

 

  10104102
Class #35008
Fall 2014-2015 Sep 2 2014 -
Oct 23 2014
11:00 AM-1:45 PM
T R
Uttech,Kristin A  In Person $417.00Seats Available: 21

 

show/hide class notes 10104102
Class #10286
Summer 2014-2015 Jun 9 2014 -
Aug 1 2014
Online Van Dong,Hiep S  Online Course $415.83 Last Date to Enroll: Jun 15 2014

 

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

  10104102
Class #32192
Fall 2014-2015 Sep 4 2014 -
Dec 18 2014
11:30 AM-1:20 PM
R
Andersen,Carrie S  Telepresence $395.58Seats Available: 15

 

West Madison Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #31634
Fall 2014-2015 Sep 2 2014 -
Dec 17 2014
5:30 PM-8:20 PM
W
Marco,Patricia L  Hybrid $417.00Seats Available: 19