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Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.

Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 07:02:33 PM Sep 22 2014

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  


show/hide class notes 10104102
Class #32367
Fall 2014-2015 Nov 25 2014 -
Dec 16 2014
5:30 PM-9:30 PM
Johnson Sweitzer,Susan K  Accelerated $417.00Seats Available: 0


      Jan 6 2015 -
Jan 13 2015
5:30 PM-9:30 PM