Programs » Business Management » Classes » Marketing Principles

Marketing Principles

Credits: 3Catalog #10104102

This foundation course introduces students to the marketing process and how it operates in today's dynamic organizations. The entire marketing mix is examined on a broad scale. Topics include: market segmentation and targeting strategies, market research, consumer behavior, product development, pricing policies, distribution, and an overview of promotion. This basic course provides a comprehensive overview of the exciting world of marketing.



Enrollment Requirements: None

Tuition & Fee Information    Textbook information Outline of Instruction

Course Offerings

last updated: 06:01:22 PM Jul 29 2016

Students have until the day before the class starts to register for online, accelerated and short-term classes. After that point, students must obtain permission from the instructor to register and will have until the last date to enroll to use the permission granted to register. For all other classes, students have until the last date to enroll if seats are available.

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This is a list of classes scheduled at various Madison Area Technical College locations. For complete, up-to-date information - including availability - please search for classes through myMadisonCollege.

show/hide class notes 10104102
Class #30998
Fall 2016 Aug 29 2016 -
Dec 16 2016
Online Heberlein, Reba J  Online Course $534.45Number on Wait List: 1

 

show/hide class notes 10104102
Class #30999
Fall 2016 Aug 29 2016 -
Dec 16 2016
Online Heberlein, Reba J  Online Course $534.45Seats Available: 0

 

Fort Atkinson Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30259
Fall 2016 Aug 31 2016 -
Dec 14 2016
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $514.20Seats Available: 14

 

Portage Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30766
Fall 2016 Aug 31 2016 -
Dec 14 2016
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $514.20Seats Available: 6

 

show/hide class notes 10104102
Class #33094
Fall 2016 Aug 29 2016 -
Oct 3 2016
5:30 PM-9:30 PM
M
Kyzer-McHenry, Brent S  Accelerated $514.20Seats Available: 30

 

Reedsburg Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30765
Fall 2016 Aug 31 2016 -
Dec 14 2016
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $409.20Seats Available: 13

 

Truax Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30994
Fall 2016 Aug 30 2016 -
Oct 20 2016
12:30 PM-1:45 PM
T R
Andersen, Carrie S  Hybrid $536.85Seats Available: 16

 

  10104102
Class #30995
Fall 2016 Aug 29 2016 -
Dec 19 2016
11:00 AM-12:15 PM
M W
Noll, Steven D  In Person $536.85Seats Available: 5

 

show/hide class notes 10104102
Class #30996
Fall 2016 Aug 30 2016 -
Oct 20 2016
11:00 AM-12:15 PM
T R
Uttech,Kristin  Hybrid $536.85Seats Available: 20

 

  10104102
Class #30997
Fall 2016 Aug 30 2016 -
Dec 15 2016
11:00 AM-12:15 PM
T R
Kilsdonk, Janet M  In Person $536.85Seats Available: 8

 

show/hide class notes 10104102
Class #31000
Fall 2016 Aug 29 2016 -
Oct 17 2016
6:00 PM-9:00 PM
M
Mercier,Holly  Accelerated $536.85Seats Available: 17

 

Watertown Campus

Catalog/Class # Semester Class Dates Meeting Times Instructor Mode of Instruction Approximate Tuition  

 

show/hide class notes 10104102
Class #30260
Fall 2016 Aug 31 2016 -
Dec 14 2016
11:30 AM-12:45 PM
W
Andersen, Carrie S  Telepresence $514.20Seats Available: 16

 

show/hide class notes 10104102
Class #31795
Fall 2016 Aug 31 2016 -
Oct 19 2016
6:00 PM-9:00 PM
W
Andersen, Carrie S  Accelerated $514.20Seats Available: 21